Web design is the “look and feel” of your website – what your site portrays to visitors, including colors, layout, imagery, font style, graphics, photos, and navigation. Website designs are usually first created in Adobe Illustrator or Photoshop. Once the design is finalized, it is then coded into HTML, (X)HTML, and CSS, which is what the web browser interprets to display the pages. JavaScript, jQuery, and AJAX can also be added to provide additional functionality and enhance the user experience.

Web designs can have different styles and personalities, from classic and traditional to modern and trendy. Your website design should reflect your company and marketing message, so that it re-enforces your image and branding.

Your website is most often the first impression potential customers have of your company. Your website is a direct reflection of your company’s image. Does your site represent you well? Does it make you look professional, knowledgeable, and as a leader in your industry, or does it make you look small, amateurish, and inexperienced? Does your website look current and up-to-date, or does it look like it hasn’t been changed in years? An attractive, user-friendly design with current and compelling content tells your prospects and current customers that your company is dynamic, growing, and in the know.

Here at InterMedia4Web we take the time to learn about your company, industry, products/services, customers, and culture before we create any design concepts. We go over your website audience, current and desired marketing elements, design ideas, and websites you like and don’t like. Then, before we start on the actual design, we create wireframes that are black-and-white mock-ups of your website, so we can focus on fine tuning the flow and layout before adding color, texture, and imagery.

Once you have reviewed the wireframes and provided us with your feedback, we revise them as needed. The next step is to create the look and feel of the website – we add color, light, graphics, and texture to the wireframes. We present to you at least three initial site design concepts for your review. Based on your feedback (which parts you liked from the three; what you would like to see added or changed), we then create a revised design concept. You then have another opportunity to give us your feedback and we will make final revisions from there. Once you are completely satisfied with the design concept, we will then go into production to actually create the site pages.

What kind of videos would I put on my website, and who would be my target audience?

Are you unsure about what kind of video to produce? Are you looking for something to increase your exposure among your stakeholders (prospective leads, existing customers, vendors, employees, and investors)? Are you in the market for a big splash that will catch the eye of wandering web surfers? Are you looking to create a home video, or a fully interactive High Definition (HD) video with graphics, professional sound editing, and visual editing? Are you looking to recruit the top talent from college campuses and entice the generation Y (and soon millennials) to choose your modern company over your competitor? Once you have a video, who's going to see it?

InterMedia4Web can produce standard or High Definition (HD) sales videos, recruitment videos, training videos, investor relations videos, Human Resource (HR) videos, employee videos, comedic or dramatic videos, music videos, broadcast interview videos, and more for your website.

Through a detailed consultation and questionnaire, we will develop a plan for your video content, sound, and imagery, along with strategic marketing decisions on where to advertise and distribute your High Definition (HD) videos that will attract your target audience. After our pre-production meeting, we will determine, based on your budget, the strategic marketing action that needs to take place.

Entice new leads and existing customers with a fresh High Definition (HD) video that shows how your company can benefit the consumer. If you actively search for the next top talent, from college campuses or recruiting agencies, use your High Definition (HD) video to sell your company. Use standard or High Definition (HD) videos for your internal training, HR, and employee videos to save precious time by reducing repetitious and inefficient on-the-job classroom training. Now, you can have your employees meet their training requirements through your Internet videos.

InterMedia4Web can increase your investor relations through broadcast interview videos that you can utilize internally, or send to the multitude of news outlets that are available on the Internet.

If you are looking to make a splash, try a comedic or dramatic High Definition (HD) video that can be used as your company's next viral marketing campaign. Your uniquely customized marketing strategy will expose your video to ensure you get the proper return on your investment from your High Definition (HD) video.

• Take advantage of Internet videos to increase your brand awareness.
• Determine who your target audience is and produce your video around them.
• Create videos for a multitude of purposes that will keep your website fresh and modern.

• Utilize marketing videos to increase your leads and sales.
• Create internal HR videos to reduce inefficiencies and training costs.
• Slash your recruitment budget with an interactive High Definition (HD) video.
• Use videos to separate your company from the competition and increase your company's growth.

You don't have a channel on YouTube for your company.

How many hours a week do you spend on the Internet? How many hours a week do you spend on YouTube? What generation are you? Don't miss out on the opportunity to promote your company's videos on the world's most visited online video sharing website in the history of the web.

Set up an account on YouTube for your company, and add videos to expand your marketing reach.

It is vital to push your high quality videos to the public to increase your brand awareness and overall marketing message. Generation X, Generation Y, and the Millennials have embraced YouTube as their medium to watch short videos on a wide range of topics, from instructional videos of installing gutters, to music videos, professional training videos, recruiting videos, comedic/dramatic videos, and pop pieces about a specific industry or company. YouTube is the video equivalent of Google; it is the second most used search engine on the Internet after Google.

No longer will people need to read pages of written content to receive your marketing message. Your text content is vitally important to increase your Search Engine Optimization (SEO), but to grab and engage your audience, a short video on your new YouTube channel will attract people to your company, your website, and ultimately your products or services.

• Create a YouTube channel to increase your company's brand awareness.
• Promote your YouTube channel to increase your sales leads.
• Allow prospects to find you in multiple ways and places.

• Increasing your multimedia exposure to maximize your sales.
• Embrace the new medium that will bring new growth opportunities to your company.

You think you can't afford a full production video and also pay for advertising.

You need a professional video production team, but are you afraid of getting haggled in price only to get a low quality video and editing? Are you worried that your entire budget will be spent on the video with no plan to effectively and efficiently advertise your video on the Internet or television? Are you looking to keep your costs low, but not at the expense of cheapening your Internet video?

Videos don't cost a fortune today, we will meet your video budget (between $1,000 to $95,000) based on your budgetary needs and marketing goals.

An effective and high quality video that meets your business needs no longer costs a fortune as it once did. Advertising has never been so affordable and effective for companies to reach the largest audience in history and spread their company message. Companies today are spending a fortune advertising their high dollar video on network and cable television, only to be ignored by the consumer.

There is a growing trend with Generation Y consumers: they no longer subscribe to television cable, due to its high cost and amount of commercials. Primarily those in the younger generation that have cable, TiVo, and other digital recording devices, don't sit and watch each commercial. Now, how many in Generation Y are on YouTube, JibJab, Hulu, Facebook, (MySpace, Google, Yahoo, AOL, MSN, Bing) on a daily basis?

InterMedia4Web will produce a video based on your budget. Today our customers ask for a range of services, from full production videos to writing content and a script, choosing a setting and filming a pop piece, to assembling a production team that involves a director, actors, cameramen, sound techs, electricians, and makeup artists.

If you already have a video, send us your digital or old film reels. We can perform video editing with lighting corrections, graphical effects, and sound editing with sound effects. We can clean up your videos for customized post-production needs.

After you have a finalized video to share with prospective clients, InterMedia4Web will work within your advertising budget to maximize exposure and generate new leads in a cost effective way.

• Don't let the perceived cost shy you away from your next big marketing campaign.
• Producing High Definition (HD) videos are more affordable then ever before, take advantage of it now before your competitors do.
• Reach a larger audience through visual representations of your company.

• Efficiently spend your money to maximize exposure, customer leads, and sales.
• Keep your costs low to encourage continual growth in your company.

You want a video but need a video production team.

Putting together a fully integrated video production team can be a tedious and stressful process. Do you need to find an experienced director? Are you looking for seasoned actors? Are you suddenly in the market for a qualified sound crew, electricians, cameramen, lighting, wardrobe, makeup artists, etc.? Have you considered and planned what kind of actors you should hire? What type of director will see your vision? Who do you need to hire to put together a qualified team? Are there permits and licenses to consider when filming? Are you looking for a fully interactive Internet Marketing Firm to do all these tasks for you?

We can provide you with a full production team to meet your video marketing needs. As your Internet Marketing Firm, InterMedia4Web will assemble a team of highly qualified production professionals to meet your video marketing objectives. We will not sacrifice the quality of your video. We are highly invested in producing a video that we would be proud to add to our portfolio. You do not need to worry about hiring anyone for your video project and distributing your funds to a multitude of recipients. We will take care of everything on your behalf to ensure that the process is stress free for you, the star of the show, so you are ready to film your company's new marketing and sales video.

• Use a professional team to have the best quality video for your company.
• Determine your video budget to appropriately calculate the most efficient yet high quality video for you and your company.

• Don't spend time and energy haggling over prices with those involved in a full production video; we will work on your behalf to keep your costs low.
• Efficiently spend your money to use on video advertising.
• A full video production team will ensure high quality videos that will attract new sales for your company.

You have a video that looks outdated and you want a new High Definition (HD) quality video.

Now that you have decided to create your next marketing video, are you debating the cost/benefit analysis of a standard or High Definition (HD) video? Do the costs of expensive cameras deter you from delivering a fresh and modern image of your products and company? Because of your company's size, are you skeptical and afraid that your budget is not “ready” to expand into the new High Definition (HD) videos? When you watch sporting events, news broadcasts, or late night television, what attracts you more, standard or High Definition (HD) cameras?

We can create High Definition (HD) Super Bowl ad quality videos for your company. Now that you have decided to invest in a marketing video, keep the quality of your video up so it keeps that modern look for years to come. Today's broadcasters are scrambling to convert their video production from standard definition to High Definition (HD). There are new capabilities with the advantage of having crisp, professional, and new imagery using modern technology. InterMedia4Web has the power to produce and record your company's next High Definition (HD) Super Bowl quality ads at a fraction of the cost. Utilize this technology on your YouTube and social media accounts, home page, and landing pages within your website. You can also use your new High Definition (HD) broadcast-ready video as your next television ad campaign.

• Use the latest high definition (HD) video technologies to attract new leads.
• Modernize your brand image.

• HD videos on the Internet and television will attract new customers and sales.
• Utilize the power of technology to show that your company is ready to embrace your 21st century growth possibilities.

You have raw video footage but need a video (visual/audio) editing production team.

Do you have old video footage that looks out of date? Did you just finish shooting a new video, but lack the editing production team to correct lighting, add visual effects, insert music, clean up the sound, and add a voice over and sound effects? Are you looking to make it fully interactive on the Internet, so it has the look and feel of a modern and trendy Internet video? Did past vendors value your input?

Our professional video editing team can portray a powerful message through sound and imagery. If you have video footage, we encourage you to send us all of your recorded film, news press conferences, still images, even the blooper reel, and through the post production editing, with your input, marketing goals, and targeted audience in mind, we will edit the video that will surpass your expectations.

Our trained marketing professionals and designers can alter the mood, strike up an emotion, dim the lights, even create a virtual reality studio - the sky is the limit! Try watching a sad movie without the moving music that sets the tone of the film or an action-packed movie with explosions but without the visual effects.

InterMedia4Web's trained editing production team can deliver your message, with or without the use of a narrator or voices…. now picture your next completed video, with the full range of a professional editing production team.

• Have all your video content professionally edited.
• Professional videos will increase your exposure, and invite new and repeat visitors.

• Professionally edited videos can save your sunken costs in a video.
• Modern and trendy editing can attract new leads and sustain the growth of your company.

You have a nice website, but the content is flat and static.

Are you driving traffic to your website through advertisements, only to miss another sale from a flat and static website? Are you having difficulty keeping visitors tuned in and on your website for more than 10-20 seconds? Are people missing the primary message of your website through confusing, hard to read, and monotonous text?

Add short video messages that explain what you do and how you help your customers. Today's Internet consumer will stay engaged on your website and stay longer than 20 seconds if you offer them a quick and fully interactive video that details how you will help them. InterMedia4Web will develop an Internet marketing strategy that will drive customers to see your Internet videos using social media, such as YouTube, Facebook, and MySpace, and bring them to your website home page and landing pages.

• Create a video series of short, focused topics.
• Visually interact with your next customer.
• Keep your videos interesting and current to encourage repeat visitors to your site.

• Well-done videos can engage your site visitors and lead to more sales.
• Embrace the 21st century marketing approach to provide continual growth for your company.