Web design is the “look and feel” of your website – what your site portrays to visitors, including colors, layout, imagery, font style, graphics, photos, and navigation. Website designs are usually first created in Adobe Illustrator or Photoshop. Once the design is finalized, it is then coded into HTML, (X)HTML, and CSS, which is what the web browser interprets to display the pages. JavaScript, jQuery, and AJAX can also be added to provide additional functionality and enhance the user experience.

Web designs can have different styles and personalities, from classic and traditional to modern and trendy. Your website design should reflect your company and marketing message, so that it re-enforces your image and branding.

Your website is most often the first impression potential customers have of your company. Your website is a direct reflection of your company’s image. Does your site represent you well? Does it make you look professional, knowledgeable, and as a leader in your industry, or does it make you look small, amateurish, and inexperienced? Does your website look current and up-to-date, or does it look like it hasn’t been changed in years? An attractive, user-friendly design with current and compelling content tells your prospects and current customers that your company is dynamic, growing, and in the know.

Here at InterMedia4Web we take the time to learn about your company, industry, products/services, customers, and culture before we create any design concepts. We go over your website audience, current and desired marketing elements, design ideas, and websites you like and don’t like. Then, before we start on the actual design, we create wireframes that are black-and-white mock-ups of your website, so we can focus on fine tuning the flow and layout before adding color, texture, and imagery.

Once you have reviewed the wireframes and provided us with your feedback, we revise them as needed. The next step is to create the look and feel of the website – we add color, light, graphics, and texture to the wireframes. We present to you at least three initial site design concepts for your review. Based on your feedback (which parts you liked from the three; what you would like to see added or changed), we then create a revised design concept. You then have another opportunity to give us your feedback and we will make final revisions from there. Once you are completely satisfied with the design concept, we will then go into production to actually create the site pages.

You don't have a Facebook, Twitter, LinkedIn or MySpace account, or you've never used it.

Companies mistakenly still think that Facebook is a fad for college kids like Vanilla Ice was from the early 90s. However, recently Facebook has opened up their website to targeted advertisements and company pages. Since this announcement, companies are rushing to create their personal page and start on an advertising campaign. It's time to be next to market instead of behind your competitor.

Create an account on each of the major social networking sites to increase your brand awareness and gain new customers.

Social Media has taken significant strides in the past 20 years. From old bulletin boards like Prodigy and CompuServe to new sites like Facebook and Twitter, the internet continues to evolve in the way it enables people to communicate with each other. Now, with over 250 million users on Facebook (it started at a single college campus in 2004), the site has become a useful marketing tool for companies to reach a mass audience without the need for expensive television or print marketing campaigns. The message can now be delivered to millions with the press of a button.

The plan to build an expansive social networking presence for your company should start today. The more contacts, fans, followers, and friends that you have online today, the quicker your network will expand in the next twelve months. With a large networking base, you can introduce new products or services, discuss upcoming promotional events, and stay in touch with your customers.

The first task we will do for you is set up all of your social media accounts and fan pages for your company on the sites that are very popular as well as industry specific to ensure that you get a good username now. Next, we will have a consultation with you regarding content, photos, videos, and the marketing message that will drive visitors from your social media page to your website. From that point your site design and content will drive your sale.

A strategic social media strategy will be implemented to increase your followers, using strong content, layout, photographs, and informative information to increase their interest. Also, an entertaining and informative video on your social media page will expand your following and increase visitors to your website.

Next, through exposure and recognition on your social media sites, a strategic Pay-Per-Click campaign on pages like Facebook can be planned. On social media, you have the advantage of targeting your next advertisement by specifying geographic location, age, interests, etc. This targeted approach can save you money by only directly advertising a specific message to your demographic.

• Reserve your company's name by setting up an account on each of the social networking and video sharing sites.
• Add content to your profile - photos, articles, news, and other information.
• Use an interactive and captivating video on your social media page.

• Increase your company's brand awareness for continuous growth.
• Use a social media strategy to drive your sales.

You're on Facebook for your personal life, but don't have a company page.

Why would anyone want to bother looking at my company page? Isn't Facebook just used by college kids? How would I attract people to my company's fan page? Is Facebook just a fad? How could I make money from it?

Create a Facebook page for your company and add the Facebook Fan widget to your website.

Facebook is no longer an application solely used by college students. It is a proven tool that connects over 250 million people worldwide, with more than 50% of the users above the age of twenty-six. This is a very fast moving medium. In March 2004 the only people connected were college students at Harvard, Stanford, and other Ivy League schools. The average age of users was twenty years old. The company expanded into all universities across the country (maintaining the average age), then high school students (decreasing the average age to 18), then it was opened up to anyone around the world greater than age 13. After five years from when Facebook began at Harvard, the membership grew by over 250 million users worldwide (with an average age of 26)! That is 250 million internet users who we want to target your company's message to, utilizing a Fan Page. With the average age of people using social media on the rise, it is vital for your company to target your products and services directly to your consumer.

Let InterMedia4Web design your company's fan page, fill it with content, videos, and photos, and work with you in planning promotional strategies using the power of Facebook. Encourage your customers to become a fan and offer them periodic discounts and giveaways through your page to your fans only. This will allow you to gather a large audience at the click of a button, if you plan on introducing new products or services, which will turn into increased leads and sales.

We can set up your account, create your profile page, lay out your content, videos, and photographs, and plan your next marketing/promotional strategy, status updates, and promotional events to show the world your products and services. We want your fans to move away from Facebook and onto your website. Advertise and promote your company first on Facebook, before your competitor catches on.

• Have a company presence on Facebook and update your page with current news, articles, photos, and videos.
• Add the Facebook Fan widget to your site.
• Build up your fan base through promotional giveaways and specials.
• Use this medium to attract your target audience.
• Drive the visitor from Facebook and onto your website.

• Promotional giveaways will increase your brand awareness and sales.
• Utilizing all forms of social mediums will keep driving your growth into this information age.

You have too many social media accounts and it takes forever to update them all.

Can you see yourself opening different web browsers, entering in your username and password several times, and spending hours on end to constantly update your accounts, raising the need to hire an additional staff to manage them all on a recurring daily basis?

Use our latest program that will allow you to update all of your social media accounts at one click. Integrated with our Content Management System (CMS), you will now have the option of updating all of your social media accounts through one click. Now when you want to change your status update for a new product or a marketing message, it will only take one click.

• Save time by spreading your message across the web at one click.
• Increase your status updates through ease and quickness of spreading your message.

• Using regular status updates will increase your exposure, leads and sales.
• Manage your budget, time and cost while using our application.

You set up an account on Twitter but only have a few followers and hardly ever post updates.

Did you set up a profile on Twitter, but aren't sure what to post? Are you unsure as to how to get more followers? Do you read other people's posts, particularly those of key people in your industry, your customers, and your competitors?

Expand your reach by following more people, posting regular updates, and monitoring your company and industry keywords.

InterMedia4Web can help you create a strategy to post interesting news, gain new followers, and respond to people with needs and interests in what your company sells.

• Search for people in your industry and area and follow them. Many times, they will follow you back.
• Set up searches for your company name, website, and industry keywords so you can respond to any relevant tweets.

• Engaging with others will translate to more leads and sales.
• Showcasing yourself as an expert in your industry will position your company for more sales and growth.

Your pay-per-click (PPC) landing pages are not attracting people to browse your website and convert to a lead or sale.

Do you utilize pay-per-click advertisements online, however see no return on your investment through increased sales? Are your pay-per-click ads selling a specific product or service, or are they about your company? Do the links take the web surfer to your home page or to a specialized landing page? If you have a landing page, are the web visitors staying on your website and browsing your pages or leaving the landing page immediately? Does your landing page attract people to learn more about your company?

Design your pay-per-click (PPC) landing page to keep visitors interested in your website.

A professionally-designed landing page that delivers your targeted message will be the best method to see a return on your advertising budget through increased leads and sales. InterMedia4Web will develop a strategy that will deliver your message to the visitor through fashionable designs, videos, photographs, compelling content, and clear calls to action. Web surfers will jump away from your website unless you can attract them to visit the rest of your website based on the landing page. InterMedia4Web will develop a strategy for you to develop attractive landing pages that convert. We will train you on how you can see the traffic you are receiving from each pay-per-click (PPC) ad, which pages users view, and the length of time per page. This valuable marketing information can be used for your next campaign.

• Use an attractive design on your landing page to keep customers intrigued.
• Incorporate videos into your landing page to attract new leads.
• Study current and past pay-per-click ads to see which marketing message impacts your customers the most.

• Use the latest designs on your landing page to attract new sales.
• Use your advertising budget efficiently and convert the clicks into sales to increase your company’s growth.