Web design is the “look and feel” of your website – what your site portrays to visitors, including colors, layout, imagery, font style, graphics, photos, and navigation. Website designs are usually first created in Adobe Illustrator or Photoshop. Once the design is finalized, it is then coded into HTML, (X)HTML, and CSS, which is what the web browser interprets to display the pages. JavaScript, jQuery, and AJAX can also be added to provide additional functionality and enhance the user experience.

Web designs can have different styles and personalities, from classic and traditional to modern and trendy. Your website design should reflect your company and marketing message, so that it re-enforces your image and branding.

Your website is most often the first impression potential customers have of your company. Your website is a direct reflection of your company’s image. Does your site represent you well? Does it make you look professional, knowledgeable, and as a leader in your industry, or does it make you look small, amateurish, and inexperienced? Does your website look current and up-to-date, or does it look like it hasn’t been changed in years? An attractive, user-friendly design with current and compelling content tells your prospects and current customers that your company is dynamic, growing, and in the know.

Here at InterMedia4Web we take the time to learn about your company, industry, products/services, customers, and culture before we create any design concepts. We go over your website audience, current and desired marketing elements, design ideas, and websites you like and don’t like. Then, before we start on the actual design, we create wireframes that are black-and-white mock-ups of your website, so we can focus on fine tuning the flow and layout before adding color, texture, and imagery.

Once you have reviewed the wireframes and provided us with your feedback, we revise them as needed. The next step is to create the look and feel of the website – we add color, light, graphics, and texture to the wireframes. We present to you at least three initial site design concepts for your review. Based on your feedback (which parts you liked from the three; what you would like to see added or changed), we then create a revised design concept. You then have another opportunity to give us your feedback and we will make final revisions from there. Once you are completely satisfied with the design concept, we will then go into production to actually create the site pages.

Does your website continuously rank low on the search engines?

Where does your website rank? Are you looking to promote your company in the most low cost means that will get you a long-term return? Search Engine Optimization should be your top priority.

Going with a strong Search Engine Optimization (SEO) strategy will increase your results.

To develop an effective SEO strategy, it starts with you. We will have an initial consultation to discuss your company, goals, industry, message, targeted audience, etc. We will take your message and work with our team of content specialists, social media marketers, statisticians/analytics consultants, and coding analysts. As your Internet marketing firm, we will manage your entire Search Engine Optimization (SEO) strategy.

Our SEO tactics include, but are not limited to. keyword research, XML sitemap creation, vertical search targeting/inclusion, on-page optimization, embedded widgets & badges, viral content / linkbait, rewriting dynamic URLs, internal link architecture, DMOZ and Yahoo! directory submissions, meta keywords, PageRank sculpting, Wikipedia links, and press release optimization.

Search Engine Optimization (SEO) is a long term project. After our initial consultation, we will perform a competitive analysis of your industry and determine which keywords to target. InterMedia4Web can overhaul your website and optimize everything from your entire written content to the cleanest detail in coding. InterMedia4Web has a skilled cast with backgrounds that include Masters in Communication degrees to accredited college professors in Internet marketing.

• Utilize all facets of Search Engine Optimization to maximize your ranking.
• Optimizing your SEO should be your top priority.
• Review your ranking on a periodic basis to watch your progress.

• It's proven that a higher ranking gets more site visitors, which will generate more leads.
• SEO has the greatest long-term ROI.

Your website is ranked high, but not getting clicks?

Now that you have the right content and coding, are you still failing to drive traffic to your website? Are you wondering what else you can do?

Write a compelling meta description, utilize social media, and run pay-per-click (PPC) advertisements in order to promote your brand awareness.

If you spent a fortune on your website content, and are not getting clicks, it's time to promote your Internet awareness. Your company should utilize different mediums to promote your brand. An effective social media and PPC campaign are essential in an all encompassing SEO approach. Utilize pay-per-click advertisements on Google, Bing, and Yahoo! for keywords that promote your company. If an unaware consumer sees your advertised link or high rank on Google twice, that will increase brand recognition and drive your traffic up. Utilize social media to push your company's name to the consumer through status updates, Twitter posts, and new blog postings. The more recognition your company receives, the more likely a user will click on your hyperlink in Google.

When you search for a company on Google or Bing, what do you notice about the hyperlink? It's followed by a brief description. A good SEO marketing firm will have a specific “met -tag” or message that goes after the link. If not, the text will just start with the first paragraph and not be relevant to the web surfer. It is important to have a clear message that stands out. Remember you have one second to get someone's attention. How are you going to do it?

• Do not give up on your SEO marketing. Begin using other Internet marketing mediums.
• Promote your brand awareness through an effective social media campaign.
• Increase your exposure on the search engines through a pay-per-click (PPC) advertising strategy.
• Write an intriguing meta tag description that brings visitors to your website.

• A strong SEO strategy will show results through increased web traffic and sales.
• Invest in your SEO marketing now, to see the long-term growth potential.

Your website is not listed on Google, Yahoo, Bing, etc.

There are two possibilities why your website is not listed. Did you establish your website recently? In the past did you rely on a marketing company that promised unethical quick returns? Do you know if your website was written using “Black Hat SEO” strategies? If so, your site could be banned from the search engines.

Avoid black hat strategies. Choose a marketing firm that practices safe SEO writing that will optimize your website for long-term success, and not the get-quick-rich scheme. Beware of the following black hat strategies: keyword stuffing, reciprocal link trading, automated blog spam, IP cloaking, injected links, and parasite hosting.

In 2009, a political candidate in the Mid-West was caught by the search engine spiders and immediately delisted off of all search engines. This will greatly undermine her Internet campaign strategy of raising additional funds and garnering votes. However, it was not the design of the website, nor the content that was written for site visitors. It was the coding of the website that violated the terms of search engines. The victim in the situation is the politician, who does not write code. When selecting an Internet marketing firm, don't go for the promises of “instant results”, but one that is vested with you and striving to keep your message relevant for the long-term. As your Internet marketing firm, we will develop a strategy that will utilize all forms of Internet marketing and construct you a strong SEO that will be critical for years to come.

• Avoid marketing companies that utilize unethical black hat SEO practices.
• SEO should be your top priority when you begin a new Internet marketing strategy.

• Don't allow your website to get delisted or banned from the search engines.
• Develop a strong SEO strategy today, to promote long-term growth.

What is the benefit of a blog?

Do you see a blog as another Internet fad? What is the benefit for your marketing to have a blog? Who would read a blog?

A blog will increase your brand image and your SEO ranking.

Blogs that are updated on a regular basis are a successful way to increase your Search Engine Optimization (SEO) ranking. Blogs are an effective means to relay your message to a targeted audience and express your opinion on interesting news and articles. This will allow you to have a personal communication with your prospective customers. Write a blog post at least once a week, ranging from your knowledge on the latest news in your industry, to introducing your excitement of a new product, and even discuss your company's community service. The more you develop on a “social” level with your audience, the more it will increase your company's brand.

A blog will also promote your Search Engine Optimization (SEO) ranking. Continuously updating your website content, like a blog, will reflect positively with the search engine spiders. As your Internet marketing firm, we are dedicated to staying on top of your website content and updating it on a weekly basis. It will be part of our long-term strategy to ensure that you have a successful Search Engine Optimization (SEO) campaign.

• Develop an effective message in your blogs that is useful and interesting to the reader.
• Frequently write new blog posts to keep your website current and SEO friendly.

• Introduce new products or promotions through your blog to drive sales.
• Maximize your SEO potential through weekly blogs that will ensure a strong growth.