Web design is the “look and feel” of your website – what your site portrays to visitors, including colors, layout, imagery, font style, graphics, photos, and navigation. Website designs are usually first created in Adobe Illustrator or Photoshop. Once the design is finalized, it is then coded into HTML, (X)HTML, and CSS, which is what the web browser interprets to display the pages. JavaScript, jQuery, and AJAX can also be added to provide additional functionality and enhance the user experience.

Web designs can have different styles and personalities, from classic and traditional to modern and trendy. Your website design should reflect your company and marketing message, so that it re-enforces your image and branding.

Your website is most often the first impression potential customers have of your company. Your website is a direct reflection of your company’s image. Does your site represent you well? Does it make you look professional, knowledgeable, and as a leader in your industry, or does it make you look small, amateurish, and inexperienced? Does your website look current and up-to-date, or does it look like it hasn’t been changed in years? An attractive, user-friendly design with current and compelling content tells your prospects and current customers that your company is dynamic, growing, and in the know.

Here at InterMedia4Web we take the time to learn about your company, industry, products/services, customers, and culture before we create any design concepts. We go over your website audience, current and desired marketing elements, design ideas, and websites you like and don’t like. Then, before we start on the actual design, we create wireframes that are black-and-white mock-ups of your website, so we can focus on fine tuning the flow and layout before adding color, texture, and imagery.

Once you have reviewed the wireframes and provided us with your feedback, we revise them as needed. The next step is to create the look and feel of the website – we add color, light, graphics, and texture to the wireframes. We present to you at least three initial site design concepts for your review. Based on your feedback (which parts you liked from the three; what you would like to see added or changed), we then create a revised design concept. You then have another opportunity to give us your feedback and we will make final revisions from there. Once you are completely satisfied with the design concept, we will then go into production to actually create the site pages.

No one clicks on your Pay-Per-Click (PPC) ads.

A missed click is a missed lead. Time is of the essence, as your average visitor will glance at your ad for less than a second before moving on to the next. Are you offering a compelling and exciting message? How does the design of your ad look? Do you have a video ad? Where are you advertising? What keywords are you using? How much are you currently paying vs. your return on sales?

Change your ad's design and keyword strategy, and offer compelling promotions.

As your Internet marketing firm, we will discuss your vision and ideas on promotions, content, layout, and multimedia, working within your budget. The location of your pay-per-click ad is very important. Identify the keywords that are compatible with your search engine optimization strategy and perform a through keyword research using Google AdWords and Microsoft adCenter.

Are the higher cost keywords worth the click? This is where our in-house CPA will review your cost structure, conversion rate, and product price, to determine the most advantageous strategy for your company. Our accountant will recommend the most optimal cost/benefit analysis that will save you money.

Banner ads are another advertising source that can drive your sales. Unlike search engines, there are millions of websites to advertise on. Which do you choose? InterMedia4Web will study your industry, market, audience, news, and community to determine the best websites to advertise on, while keeping it within your budget. The larger your advertising budget, the more expansive the campaign.

A unique design and use of multimedia are vital in today's Internet advertisements. How bored and sick are you of seeing the pop up ads that are annoying? What about those flashing red and yellow light ads that ruin websites' content? Also, what do you notice more, subtleties that blend into the page or an intriguing and attractive photo, or even a multimedia video? InterMedia4Web can design your next ad campaign. We can create a full production video, or edit the footage you have now. Our team can create an attractive design using a range of still photography, graphics, and Flash animation. Using a full range of options will attract a user to click to your website over your competitor's. The design and content of your landing page will do the rest of the work.

Offering compelling promotions will attract the gaze of your targeted audience. It can be as simple as a dollar or percentage off of a new product, or promotions that give away items for signing up to receive your e-mail newsletter. The more people that click on your ads, the more it will generate website visitors and leads. We will draft a strategy while working with you on an effective promotion or an event that will increase your company's brand awareness and bottom line.

• Rely on the quality of your paid ad, not the quantity.
• Determine the most optimal location for your Internet ads.
• Perform keyword research and select keywords that are compatible with your SEO strategy.
• An attractive design, multimedia video, or Flash animation can spice up your ad banners.
• Compelling promotions will entice the user to your website.
• Do not forget to manage your ad vendors and budget.
• InterMedia4Web can give you a complete ad campaign.

• Increasing visitors to your website (and away from your competitors) will drive up leads and sales.
• Maintain your advertising budget and promote a healthy return.

You are not sure where to advertise and how much to spend.

With many websites and keywords to choose from, where should you spend your advertising dollars? Are you getting trapped at $10 or more a click, only to see limited results? Are you choosing the correct keywords? Are you advertising on only one or two search engines, or are your pay-per-click ads scattered across the Internet from search engines, news articles, to targeted pages? Are you looking for someone to manage your Internet advertising?

We will draft your pay-per-click strategy, expand your advertising, and manage all your vendors on your behalf within your budget.

Your overall search engine marketing (SEM) strategy needs to increase your website visibility in the search engine results page (SERP). Your website should encompass both a strong search engine optimization (SEO) result and paid placements on the SERP. After our first consultation, we will determine what keywords are best to advertise with. However, there are multiple search engines to consider, such as Google, Yahoo!, Bing, AOL, Ask, and Simpatico, just to name a few. As your Internet marketing firm, we will list your site on all search engines and develop a keyword strategy for each engine. That will keep your cost per click (CPC) low with high conversions.

The number one priority when advertising anywhere is to determine what your return on investment is in terms of sales. Spending $20/click for a PPC ad might be in your best interest if it has a conversion rate to sales of high dollar amounts. However, you can still create a successful ad campaign at a fraction of the cost through a diversified portfolio of keywords and banner ads. Selecting the keywords, search engines, and web pages can finally be left to your Internet marketing firm to handle. We will not only strategically place your ad around the Internet, but we will monitor the statistics and your budget. This will give you and your company the ease knowing your marketing is being taken care of by the experienced team at InterMedia4Web.

A growing area of advertisements is on social media sites, such as Facebook. Today, we can pinpoint the precise advertisement that will be directed to your targeted audience. Are you selling a product to a teenager living in Southern California, or a baby boom population looking to migrate south? We will work with you on identifying the key relationship between your ad message and your audience. Twitter can also be used to promote a new offer or product. As your new Internet marketing firm, we will build up your social media accounts to use as a medium for advertisements and promotions.

• Research your keywords and select the ones that will be compatible with your SEO strategy.
• Identify your target audience and select a range of websites to advertise on.
• Actively manage all of your vendor accounts, look at click ratio, and compare with your per-click cost.
• Use a marketing firm to manage your PPC campaign to constantly oversee and improve your conversions.
• Use social media advertising campaigns to communicate with your audience.

• The advertising campaign should have cost controls and generate you sales.
• A strategic and flexible approach to your Internet advertising will lead to a sustainable growth.

You don't want to write out several payments to multiple vendor websites.

How many websites do you currently advertise on? How many websites do you plan on advertising on in the next twelve months? Managing multiple vendor accounts can be a tedious task along with issuing a separate payment for all the sites you placed keywords and banner ads on. The solution is to use an Internet marketing firm, where you need to only pay one firm who will handle all of your billing.

One firm, one payment, multiple services. Intermedia4Web will manage all of your vendor accounts on your behalf. Now, you do not need to worry about the hassle of setting up your vendor accounts. You won't need to cut several payments to multiple vendors. Finally, you won't need to consistently evaluate the cost/benefit effectiveness of your ad campaign. We will do the work that is expected from your Internet marketing firm.

• Manage your resources in a cost effective means that will not add extra work for you.
• Put ease on your accounting department through a one payment approach.
• Consistently adjust your PPC strategy to reflect new trends in the market.

• Adjusting your ad campaign can spur new leads in new markets.
• Focus on the growth of your company; let us deal with your vendors.

You get a lot of clicks, but no leads come from them.

Are you paying a fortune for advertising and not generating any leads or sales? Are you getting ready to give up on pay-per-click advertisements? Don't - let us examine your past advertising campaigns and improve your strategy for the future.

Custom landing pages are critical for your conversion rate. A landing page is the page a web surfer will land on after clicking on your ad. This landing page can be your home page, a specific area in your website, or a custom page designed solely for that advertisement. Are you offering a special promotion, good only to those who clicked on your ad?

Use our designers, videographers, and content writers to develop landing pages that will effectively communicate your marketing message and surpass your expectations. The sky is the limit when it comes to the design of your landing page. The landing page should provide useful facts and information about your product, links to your homepage, and “call to action” buttons to sign-up for your email newsletter and to purchase your product. The more information and multimedia you can put out to your targeted audience, the longer the visitor will stay at your site, thereby increasing your leads.

• Your PPC campaign should be run effectively and efficiently.
• Make the call to action button prominent on your landing page.
• Use an attractive design and multimedia video to keep your target interested.
• Examine the sign-up or checkout process for obstacles.
• Design pages that don't distract the user.

• Don't let your advertising costs go to waste, use an attractive landing page to increase your conversion rate.
• Have a plan in place before spending your dollars on an advertising campaign.
• Removing friction in your sign-up and checkout process will increase leads and sales.