Web design is the “look and feel” of your website – what your site portrays to visitors, including colors, layout, imagery, font style, graphics, photos, and navigation. Website designs are usually first created in Adobe Illustrator or Photoshop. Once the design is finalized, it is then coded into HTML, (X)HTML, and CSS, which is what the web browser interprets to display the pages. JavaScript, jQuery, and AJAX can also be added to provide additional functionality and enhance the user experience.

Web designs can have different styles and personalities, from classic and traditional to modern and trendy. Your website design should reflect your company and marketing message, so that it re-enforces your image and branding.

Your website is most often the first impression potential customers have of your company. Your website is a direct reflection of your company’s image. Does your site represent you well? Does it make you look professional, knowledgeable, and as a leader in your industry, or does it make you look small, amateurish, and inexperienced? Does your website look current and up-to-date, or does it look like it hasn’t been changed in years? An attractive, user-friendly design with current and compelling content tells your prospects and current customers that your company is dynamic, growing, and in the know.

Here at InterMedia4Web we take the time to learn about your company, industry, products/services, customers, and culture before we create any design concepts. We go over your website audience, current and desired marketing elements, design ideas, and websites you like and don’t like. Then, before we start on the actual design, we create wireframes that are black-and-white mock-ups of your website, so we can focus on fine tuning the flow and layout before adding color, texture, and imagery.

Once you have reviewed the wireframes and provided us with your feedback, we revise them as needed. The next step is to create the look and feel of the website – we add color, light, graphics, and texture to the wireframes. We present to you at least three initial site design concepts for your review. Based on your feedback (which parts you liked from the three; what you would like to see added or changed), we then create a revised design concept. You then have another opportunity to give us your feedback and we will make final revisions from there. Once you are completely satisfied with the design concept, we will then go into production to actually create the site pages.

I blew my budget in a web design company in the first few months for an all-inclusive Internet marketing project, and I have yet to see results and have no idea what they are spending my money on.

Do not let online design companies overcharge you and destroy your marketing budget for services you don't immediately need. Choose an Internet marketing firm that has a plan to spend your money efficiently and effectively without blowing your marketing budget. You should demand to see a well-crafted plan and results from your Internet marketing firm.

InterMedia4Web will prioritize your Internet marketing campaign to spend your dollars efficiently and effectively, combining Design, SEO, Social Media, Video, and PPC, thus taking into account your long-term Internet marketing goals.

The InterMedia4Web Marketing Strategy will prioritize the most optimal solution for you to spend your money efficiently, starting with a twelve-month Internet marketing campaign. The flat monthly fee will be spread out over the first twelve months. The first two to three months will be heavily focused on getting a quality Design and Search Engine Optimization (SEO) strategy in place.

The design of your website is vitally important. When a prospective client hears about your company, the first thing they will look at is your website. The more professional your website (design, layout, content, images, photographs, and videos) appears to the visitor, the more your website will promote your company, as a progressive, legitimate, and modern company, ready to provide your customer with your products and services for the 21st-century marketplace.

Your site design will be coded appropriately to be read easily by search engine spiders which will increase your Search Engine Optimization (SEO). The code will be written by our qualified Microsoft Certified Programmers to prevent it from crashing while it interacts with different applications and potentially harmful users. Over a twelve month span, the design will still be our focus for coding updates and updates in layout, navigation, photographs, and video placement.

In addition to the design, the Search Engine Optimization (SEO) strategy of your website is vitally important in the first 2 to 3 months. Performing this will allow more time for the Google, Bing, Yahoo, and other search engine spiders to identify your site, assess the keywords, log your meta tags, and update the rankings on your site, which could take over six months to a year to achieve. However, no Internet design company can tell you the exact time a search engine spider will identify your page. Do not wait for a web design company to spread out the burden of your Search Engine Optimization (SEO) priority over an extended time period; this will be harmful to your Internet marketing campaign. After the initial two months, it is still important to have a marketing firm that will continue to update your content regularly and promote your website through placing your links on other websites, such as your partners, industry connections, organizations, news, and social media websites, along with monthly or bi-monthly email newsletters.

Social media websites should be your next priority. Your new Internet marketing firm, InterMedia4Web, will set up all of your social media accounts, from Facebook, LinkedIn, Twitter, YouTube, MySpace, Flickr, and the next trendy social media site. We will advise and add content based on your company, industry, goals, and marketing message. This content will include photographs and videos that will promote you over the competition. In addition, links to your website will be spread to all of your social media accounts to promote your Search Engine Optimization (SEO).

InterMedia4Web will also develop a strategy for your company that will utilize status updates to your full advantage and create an application for you that will allow you to update all of your statuses at the click of one button! This will drive additional traffic to your website, which is why it's important to have a strong design in the first step. InterMedia4Web will continue to monitor your social media activities on a daily basis over a span of twelve months, to address changes based on content, videos, and photos, along with building your network. After you begin building contacts through your social media accounts, you are ready to start on your e-mail marketing campaign.

The e-mail marketing campaign is a two-step process. First, it is vital to have a Content Management System (CMS) that is easy to navigate and use, and the ability to group all of your contacts by class (lead, customer, investor, employee, specific department or geographic location, etc.). InterMedia4Web's tested and proven Content Management System can meet all of these needs and was designed and coded by our Microsoft Certified Professionals here in the United States of America.

Second, we can develop a monthly or bi-monthly e-mail newsletter to send to your prospective leads and customers that address useful information regarding your new products and services, industry news, fun facts, photographs, and HD video that will capture the imagination and significance of your company and will propel your marketing campaign over the rest. Over the span of twelve months, InterMedia4Web will continue to advise and prepare your regular e-newsletters to ensure your company's message is being professionally relayed.

After your company has set up a good website design, strong Search Engine Optimization (SEO) content, online networks through social media, and an email marketing campaign, your marketing campaign is now ready to focus the strategy on Internet/High Definition (HD) videos and a Pay-Per-Click (PPC) ad campaign.

Marketing videos are an impressive way for your campaign to stand out in front of the competition to grab your audience's attention and drive additional traffic to your website. Your next video can be a sales video, HR video, training video, video for investors, comedic piece, or professional series; there is no end to what you can imagine. We will provide you with options on how detailed you would like your video, from a standard Internet webcam to grab a real emotional feeling, to High Definition (HD) Super Bowl-broadcast-ready commercials with a full production studio of script writers, directors, actors, sound crew, lighting staff, cameramen, etc. In addition to the filming of the piece, we will provide a full post production editing team to work on your video to get you the best visual and audio quality.

After our initial consultation, your video budget will be spread across a twelve-month period that will provide you multiple movies a year at no additional cost. Upon completion of these videos, your new marketing firm, InterMedia4Web, will add the video and additional content to promote your website design and Search Engine Optimization (SEO) strategy, and in addition, we will promote the movies on your social media channels, e-mail marketing campaigns, and through paid advertisements with a Pay-Per-Click campaign.

The Pay-Per-Click (PPC) campaign is the final piece of the puzzle. Your new Internet marketing firm, InterMedia4Web, will strategize with you on which websites to advertise on, from search engines like Google to news-oriented websites, social media sites, and trendy websites. Your ads need to be where your targeted audience is. Also, instead of you writing checks to several different vendors to advertise your website, videos, and content, InterMedia4Web will pay all the vendors on your behalf, therefore keeping your finances under control with only one payment.

Furthermore, after you determine you are ready to have an aggressive advertising campaign, you will need to have landing pages. A landing page is the page on your website that visitors will be taken to after they click on your advertisement. We will design the landing pages to match the content from your advertisement. For example, if you're an attorney and want potential clients to join you in a class action lawsuit, the landing page will have useful content, photographs, videos, and be well designed to match your message. This landing page will be attached to your website with easy access to navigate to your home page, contacts, etc. InterMedia4Web will continue to manage your pay-per-click (PPC) advertisement campaigns, promote your message through a variety of mediums, and design well-crafted pages to keep a visitor on your website.

• Focus on the long term investment and marketing strategy for your website.
• Spend your money efficiently.
• Focus heavily in the following order:
• Design
• Search Engine Optimization (SEO)
• Social Media Networking
• E-mail Marketing Campaign
• Internet Videos (both HD videos and standard)
• Pay-Per-Click Advertising Campaign

• Use an Internet marketing firm that will spend your money efficiently to meet your marketing budget. This will keep your costs low.
• Have an effective Internet marketing campaign that will drive additional traffic, leads, and sales to your company to support continuous growth.