Web design is the “look and feel” of your website – what your site portrays to visitors, including colors, layout, imagery, font style, graphics, photos, and navigation. Website designs are usually first created in Adobe Illustrator or Photoshop. Once the design is finalized, it is then coded into HTML, (X)HTML, and CSS, which is what the web browser interprets to display the pages. JavaScript, jQuery, and AJAX can also be added to provide additional functionality and enhance the user experience.

Your website is most often the first impression potential customers have of your company. Your website is a direct reflection of your company’s image. Does your site represent you well? Does it make you look professional, knowledgeable, and as a leader in your industry, or does it make you look small, amateurish, and inexperienced? Does your website look current and up-to-date, or does it look like it hasn’t been changed in years? An attractive, user-friendly design with current and compelling content tells your prospects and current customers that your company is dynamic, growing, and in the know.

Here at InterMedia4Web we take the time to learn about your company, industry, products/services, customers, and culture before we create any design concepts. We go over your website audience, current and desired marketing elements, design ideas, and websites you like and don’t like. Then, before we start on the actual design, we create wireframes that are black-and-white mock-ups of your website, so we can focus on fine tuning the flow and layout before adding color, texture, and imagery.

Once you have reviewed the wireframes and provided us with your feedback, we revise them as needed. The next step is to create the look and feel of the website – we add color, light, graphics, and texture to the wireframes. We present to you at least three initial site design concepts for your review. Based on your feedback (which parts you liked from the three; what you would like to see added or changed), we then create a revised design concept. You then have another opportunity to give us your feedback and we will make final revisions from there. Once you are completely satisfied with the design concept, we will then go into production to actually create the site pages.

You think that e-mail marketing is another name for SPAM.

Do you receive unwanted and numerous e-mails offering ridiculous items to promised millions? Do you receive e-mails from companies that offer nothing more than the Sunday ads section? Are you thinking of being the next Internet SPAMer?

An effective and strategic e-mail marketing strategy with your registered users should offer interactive newsletters and promotions.

Do not SPAM. SPAM is harmful for your company's reputation and to your hosting company. If another company using the server of your unsecured hosting company is SPAMing, it will cause the entire server, including your website, to be blocked. InterMedia4Web offers a private hosting service that is highly secured and programmed to ensure none of the members are sending harmful SPAM.

We strongly advise that your company use e-mail marketing with informative and promotional newsletters. Your newsletter can be customized around your company and can be interactive, showing a video of your products or services, photographs appropriately placed, information on the latest news, and fun facts about the industry. The newsletter can also include news articles about the company, the company's event calendar, job postings, specials and promotional offers.

A company should plan their e-mail marketing strategy over a “by invitation” e-mail only promotion. This promotional practice will be noticed by customers, bringing additional traffic and recurring sales through your website.

Applying a powerful message consisting of multimedia videos and information and promotional advantages, customers will be eager to receive your newsletter. Loyal customers can increase your brand image and drive future sales.

• Send out a wanted newsletter, not SPAM.
• Include multimedia videos and photographs to market your product.
• Send informative news about your company, industry, and events in the community.
• Offer promotional deals to your e-mail recipients.
• The newsletter can increase your brand awareness.

• E-mail newsletters are cheaper than print mail, keeping your costs under control.
• Promotional e-mails can lead to recurring sales and loyal customers.

How do you get Internet visitors to sign up for an informational and promotional e-mail newsletter?

Today, Internet users are skeptical about handing out their e-mail address to a company they are not familiar with. How do you overcome that obstacle? How do you capture their interest in obtaining periodic newsletters from your company?

Encourage online visitors to sign up to receive promotional deals and useful information in your e-mail newsletters by conveying trust and professionalism on your site.

InterMedia4web can develop an inviting design and video, along with useful content on your home page with a link to your interactive e-mail newsletter that encourages users to sign up for the newsletter. Promotional deals on the newsletter will entice a new lead to sign up. Today's consumers are willing to sign up for e-mail information to receive promotional e-mails. Department stores, retail stores, drug stores, and fast food locations are quickly collecting e-mail addresses in exchange for a scan card that collects data about the purchase and “level” of consumer. The higher the “level” through additional purchases, the store will e-mail unique discounts and offers which will lead to recurring sales and a customer for life. E-mails, if used appropriately, can be a strong tool for any company looking to grow their sales projections.

• Build trust with your lead through your page design, content, and videos.
• Direct your web surfer, through design and content, to see last month's newsletter and sign up today.
• The more e-mail followers you have, the greater brand awareness for your company.

• Increasing your brand awareness can lead to new sales.
• Maintaining your e-mail contacts can lead to recurring sales and growth.

What kind of return can I see if I start sending e-mail newsletters as part of my marketing strategy?

Are you wondering if this will be worth your investment? Are you trying to justify a new marketing strategy to your investors?

Through a large e-mail database and recurring e-mail newsletters, your marketing campaign can drive consumers back to your website.

Interactive e-mails with videos, photographs, design, and strong content will pique the interest of the consumer while the information and promotions will keep them coming back. The marketing strategy at first will be focused on your brand awareness. To measure the return of the e-mail marketing campaign, you can see results after collecting large amounts of e-mails to direct your mass e-mail marketing campaign. During our consultation, we will discuss what your goals are for content, frequency, and promotional offers, by using e-mail newsletters. The cost to send e-mails to your consumer doesn't compare to the high cost of to creating and send print mail.

• Manage your costs and focus on generating sales.
• Send low cost e-mail newsletters over high-dollar print mail.

• To drive sales, use e-mail newsletters to advertise your products or services.
• Use e-mail newsletters to increase your brand awareness and growth.

Will it be difficult to manage all of the e-mail addresses?

Do you find it tedious to add and sort e-mail information and put it in Microsoft Outlook? Do you wish there was an easier way to sort through all of your contacts and use a mass e-mail newsletter to send to your specified targeted audience?

Use our Content Management System (CMS) to easily group, categorize, and direct your e-mail newsletter to your targeted audience.

For example, use the CMS to group your contacts by status, social media origin (Facebook, Twitter, etc.), geographic location, and more. This will enable you to effectively plan your newsletter campaign by drafting a different message to different audiences.

After someone signs up on your website, the CMS will update your e-mail list immediately. The CMS e-mail system is easier than Microsoft Outlook to navigate and use, and the program allows you to easily customize the content on your page using a layout similar to Microsoft Word. Now you are just one click away from controlling and targeting your marketing message.

• Target and identify segments in your market, and send different newsletters based on need.
• Use our Content Management System (CMS) to manage your e-mail accounts obtained through your website.

• Our Content Management System (CMS) will save time and reduce cost.
• Targeted e-mails can lead to recurring sales.